Case: Speaker Placement
Orion Health, Inc. is the only global, independently owned eHealth software company and is the world’s leading provider of health information exchange (HIE) and healthcare integration solutions. Worldwide, Orion Health solutions are used in 30 countries by more than 300,000 clinicians. In the United States, thousands of clinicians and hundreds of provider facilities and OEM partners rely on Orion Health to facilitate data exchange between hospitals, health systems, HIEs, affiliated clinicians and medical devices, resulting in improved care coordination, increased cost savings and efficiencies, and enhanced quality of care.
Overview
Speaking at industry conferences can help companies and executives become established as leaders in their industry. Generating sales leads and partnership opportunities are just some of the rich rewards an effective speaking program can provide.
TNT’s speaker placement experts are well-versed in the complex process required to place executives at the right conferences at the right time. With deadlines occurring as much as a year in advance, opportunities must be tracked closely and abstracts must be written effectively, weaving future market trends and company directions together for strategic results.
Implementation
With headquarters in New Zealand, Orion Health needed to significantly raise the level of awareness about their company and to establish their solutions as innovative and reliable options for U.S. and Canadian hospitals and healthcare providers. The goal was to secure speaking opportunities, but without paying outrageous sponsorship costs to do so.
A speaking program was implemented to begin sorting through the layers of speaking opportunities that were coming through. In less than a year, TNT helped raise Orion Health’s profile in the competitive North American healthcare IT market through placement at top industry conferences.
Results
The program allowed for a turn-key approach for dismissing and turning down many unqualified opportunities, and accepting those that made sense to the team.
TNT secured speaking slots for Orion Health at more than ten conferences in just over a year, including HIMSS, the premier Health IT industry event. E-health, Canada’s leading health technology conference and the Health IT Trends & Marketing conference. TNT’s placement success rate for Orion Health ranged around 20 – 25 percent of submissions, nearly doubling average placement rates of 10 – 15 percent.
As a result, the speaking program has increased Orion Health’s visibility in the industry, getting numerous, qualified, non-sponsorship related invitations to speak (where before they had to submit to be a presenter on the conference agenda, now they are being asked to).
“The speaker placement program is a real success… we continue to see great results. It is one of the most effective managed speaker programs, and the team is easy to work with,” says Chris Hobson, Orion’s Chief Medical Officer.
As a result, the speaking program has increased Orion Health’s visibility in the industry, getting numerous, qualified, non-sponsorship related invitations to speak (where before they had to submit to be a presenter on the conference agenda, now they are being asked to).
Key Orion Health placements include:
HIMSS http://www.himss07.org/interests.aspx?trackID=52&trackDesc=Public%20Health%20Professionals
Conference on Disease Management
http://www.srinstitute.com/conf_page.cfm?instance_id=27&web_id=913&pid=520
The Future of Health Technology Summit
Chronic Disease Prevention and Management
Health Technologies Conference and Expo
Health IT Trends and Marketing Conference
http://www.medrecinst.com/conference/vendorconf/index.asp