MicroGreen Polymers is an interesting company that caught my eye recently. They have developed some technology to recycle plastics into cheaper, environmentally friendly high   volume production and use products (coffee cups for example). According to a VC news feed that I follow, they just raised another $2.7 million after previously raising $6.9 million in May from WRF Capital, Northwest Energy Angels, private investors, and garbage giant Waste Management (NYSE: WM).

Check out their site and approach http://www.microgreeninc.com. Some may argue we shouldn’t use polymers at all, but I think given the huge investments that some manufacturing and production companies have made into plastics use, it is inevitable that it will take time for things to change. So it may be sensible to look at approaches like this as a progressive, more digestible initial step. Certainly a step forward on the waste minimization front, and maybe more appealling than a ‘producer pays’ fine.

David Horner TNT Marketing & Communication

Marketing and public relations for high growth companies

Email: davidh@TNTMarCom.com LinkedIn: DavidHorner Twitter: David_Horner