Speaking at industry conferences can help demonstrate the value of your company’s solutions, the leadership and subject matter expertise that your company’s people provide. We’ve placed our clients at some of the top shows in their industries and consistently hear that investing in these efforts provide a worthwhile return in producing leads, facilitating contact with
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Recently I read @dianaurban of Hubspot’s Complete Guide to Global Social Media Marketing. The paper had several good, common sense ideas and strategies that I will have or will use in my efforts to manage technology marketing and communications internationally, not just via social media. One key issue that Ms Urban highlighted is the need
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As ICT businesses in New Zealand start the year slowly, finishing the Christmas holidays and enjoying the summer sun, some are turning their minds to technology marketing for the new fiscal year. 2013 is a year of opportunity for New Zealand ICT firms. Many kiwi businesses are focused on markets that are seeing investment globally:
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Recently, PRWeb, an online press release distribution service, has had a bit of a crisis. My B2B technology client’s news releases have been issued much later than expected. Sometimes they have not issued at all and been placed on an editorial hold. I knew they had some new security policies in place and I
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With the convergence of PR and the newsroom, experts say 2013 will be the year of Publish Relations. We are seeing leading worldwide B2B public relations agencies jumping on the trend of advising and managing their client’s newsrooms. Global 2000 companies and startups/nonprofits alike are accessing the power of the dynamic newsroom for the B2B
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Wondering what will happen in the world of cloud computing in 2013? Our team has pulled together predictions from some of the top clouderati. TNT Communication helps clients position themselves in terms of popular trends, which it is from a contrarian, leadership or innovator point of view. 2013: Year Ahead in Cloud Venture Beat (http://venturebeat.com/2012/12/28/5-enterprise-cloud-predictions-for-2013/)
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In September, analyst group Frost & Sullivan will host its Growth, Innovation and Leadership 2012: Silicon Valley event and will include a focus on Mega Trend Think Tanks. The New Mega Trends book, by Frost & Sullivan partner Sarwant Singh, identifies the 10 most important global trends that will define our future. Global trends shape
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TNT’s Heather Racicot is participating in the Wine Marketing Symposium Thursday, May 17th, 2012 in Woodinville, Washington. http://www.meetmeinthecellar.com/ Heather will participate in a panel titled Proactive Public Relations for the Winery where she will discuss how, in a world where every company is a media company, public relations needs to shift their approach to take
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Cloud computing continues to be one of the most hyped subject in IT today. In fact, many describe it as deafening. According to the latest Gartner Hype Cycle for Cloud Computing the industry is just beyond the Peak of Inflated Expectations, and “cloudwashing” on the part of vendors has accelerated the entire industry into the
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TNT helps Rise Take Message to Managed Service Providers “With the rapid growth in the US cloud market, it’s proven ground that once the initial adoption of a cloud service is achieved, the trend is to further extend hosted services to other core areas of the business,” Andy Burton, CEO of Rise and chairman of
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