TNT’s Heather Racicot is participating in the Wine Marketing Symposium Thursday, May 17th, 2012 in Woodinville, Washington. http://www.meetmeinthecellar.com/ Heather will participate in a panel titled Proactive Public Relations for the Winery where she will discuss how, in a world where every company is a media company, public relations needs to shift their approach to take
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Cloud computing continues to be one of the most hyped subject in IT today. In fact, many describe it as deafening. According to the latest Gartner Hype Cycle for Cloud Computing the industry is just beyond the Peak of Inflated Expectations, and “cloudwashing” on the part of vendors has accelerated the entire industry into the
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TNT helps Rise Take Message to Managed Service Providers “With the rapid growth in the US cloud market, it’s proven ground that once the initial adoption of a cloud service is achieved, the trend is to further extend hosted services to other core areas of the business,” Andy Burton, CEO of Rise and chairman of
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My business colleagues and I were just talking about what motivates people to get things done. You see I have been terribly remiss in writing a blog post for quite a while and have vowed to get back on the horse … the only problem is I can’t seem to find the motivation to actually
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Developing a dialogue with analysts should be an important first and ongoing component of a campaign to introduce a technology into the market and validate that technology product. While being listed in a report is often the most visible result of a program, this goal can take a long time to achieve for a start
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The size of the US media market, much like the size of the US market in general, can be difficult for some businesses to grasp. The magazine industry alone includes hundreds of publications for nearly every audience. I am consistently amused and amazed at how specific even traditional publications have become, not even taking into
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How do we ensure fast and effective commercialisation of cleantech or waste minimisation technologies or Health IT technology adoption for that matter? These questions regularly play on my mind..and this weekend I came up with some new possible answers.. First some background though. Although I had never met the guy before, I ended up having
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MicroGreen Polymers is an interesting company that caught my eye recently. They have developed some technology to recycle plastics into cheaper, environmentally friendly high volume production and use products (coffee cups for example). According to a VC news feed that I follow, they just raised another $2.7 million after previously raising $6.9 million in May
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The Nieman Journalism Lab continues to publish interesting observations and studies which we use to improve our media relations efforts and counsel to clients. The Lab’s self professed mission is “an attempt to help journalism figure out its future in an Internet age” which we all hope they can do. Jonathan Stray produced a great
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It’s been interesting to track Microsoft’s progress in Health IT over the last year or two. Their Health Solutions Group has a suite of products (Health Vault, Health Vault Community Connect, Amalga, Amalga Life Sciences) that quickly define the stance the company is taking on some of the key issues within health IT. For example…
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